Using Facebook for your ministry is becoming one of the most effective ways to get the word out about what is happening AND it’s FREE! Are you using it right?
I’ve compiled a top 10 list of Ministry Facebook tips… Comment if you have some to share of your own!
- Use a Facebook PAGE, not a personal profile for your ministry (unless you are the only one who is in that ministry and it goes by your name). NEVER use a human profile page for your ministry. You limit your reach by making people request a follow. Facebook’s terms of service limits use of personal profiles to individuals anyway, so you run the risk of getting booted if you do this. I wouldn’t even use a GROUP for it either. Use a page, you’ll thank me later!
- DO post lots of pictures. People want to know about your ministry, but your logo says NOTHING about the life of it. A picture is worth 1000 words.
- Let people tag themselves in the pictures, AND let people tag your ministry’s page. The more things they can tag, the more exposure your ministry gets to your followers friends!
- Link it to a Facebook Place (or just make sure your address is in your profile) so people can check in.
- Say it short, sweet, and to the point – if you write a book, they will never read it! You want people to see everything without clicking “see more”, because chances are, they WON’T
- If you are the admin, you can’t assume the reader knows who is doing the posting. You are speaking for your ministry, so it can’t be 1st person statements like “I” and “Me” and “my”.
- Post too much, and people will unfollow you or just hide your posts. Post too little, and you’ll never get the word out! Find a sweet spot. I recommend at least 1 per day, no more than 3. The only exception I would make is for events you are either pumping up or live blogging.
- Put all of your information on the “info” page. Don’t leave anything out!
- If you want to get real creative, make a landing page for your ministry Facebook page.
- Encourage your followers to share, comment and like your posts as much as possible. Gets your ministry exposure to all of THEIR friends who may not know Christ!